Expensive shipping costs quickly deter many online shoppers, and your pricing plan should be a balance between fair and profitable. Finding a solid shipping strategy is the main step towards growth and international success as an ecommerce business.
Offering free shipping is a marketing technique that can boost your sales. You can increase your prices to include the shipping costs fully or partially. Alternatively, absorb the shipping costs yourself for loyal customers or during special, promotional periods.
Setting a fixed shipping fee means that the size of online orders doesn’t affect the cost of delivery. This structure can result in larger orders and more sales for your business. Aiming for mixed order sizes helps balance overpriced shipping on small orders and underpriced fees on large parcels.
Implementing a table of rules helps you calculate shipping fees according to online orders’ size, weight, and destination. This method offers customers insight into the shipping structure and helps build customer loyalty and trust through transparency. It also improves your local customer base and business presence.
Providing live rates directly from ecommerce shipping companies shows your customers the exact cost of shipping their products. They can choose their ideal shipping carrier based on their location and order size. This method promotes transparency and flexibility and builds consumer trust.
